Countdown to Harry

What publishers will go through to try to keep the contents of a book secret until the release date.

http://www.thebookstandard.com/bookstandard/news/retail
/article_display.jsp?vnu_content_id=1000979412

My nieces and my roommate will each have a copy in hand shortly after midnight tonight. After all, why else would one attend a Harry Potter party if not to be one of the first to get the latest book. There will be flashlights beneath the blankets of the old bunk bed tonight.